The Reusable Shopping Bag Conundrum (well, my one any way)
Are men less likely to use reusable shopping bags than women? It might seem like a trifling question, playing so easily into gender stereotyping hands. Perhaps men do, in sweeping generalisation, put less forethought into the act of going out for groceries and perhaps that might lead to not picking that bright blue bag with the short strappy handles and ladybirds printed on it before walking out of the door. But to my mind when designers give in to basic social stereotypes as an obstacle to solving a problem then we stop doing our job.
The question of whether or not male shoppers use reusable bags is important because the answer presents a design opportunity to make an impact on a lingering problem. Continue reading