One of the most persistent drains when it comes to use of material resources in our consumption based economy is that almost everything we consume requires packaging in order to get it to us… … There is an opportunity for designers to address this problem and make things easier for consumers as well as creating a coup for sellers. The packaging could be made into a product in it’s own right. Continue reading
Sustainable products themselves shouldn’t have to tell us that they are sustainable they should just be sustainable. Make your product the best it can be for the purpose it is intended for. As much as you possibly can use sustainable methods and material to make it, package it and transport it. But use the product’s marketing and branding design to tell us what it is and to effectively reach the broadest spread of your product’s potential market. Make it successful by telling us what it is: a brilliant and desirable product. Continue reading
Undermining sustainable products by label and package
Aha, this is an ‘ECO Sponge’, I shall buy this and those tiresome eco-mitherers will stop bothering me!
Here we go again. More ‘sustainable’ products with the ‘Eco’ tag (one that I am growing to despise more and more with each passing day) emblazoned so proudly across its packaging. I feel that I am barely into any kind of stride with this blog but already I can see the danger that I will become a veritable stuck record. Packaging people! Continue reading
Sustainable Product? Unsustainable Package.
As consumers in general grow more aware of the impact their choices have on the environment there is growing desire to be seen to be, or at least feel like we are doing our bit and buying products that say “Eco” or such like on the packaging is one way of making us feel better. EcoStapler™ from Ecozone® is a classic example of how the fine work and intentions of an innovative and sustainable product can be undone by it’s packaging… Continue reading
