Non-Eco Branding makes for more successful sustainable products
Sustainable products themselves shouldn’t have to tell us that they are sustainable they should just be sustainable. Make your product the best it can be for the purpose it is intended for. As much as you possibly can use sustainable methods and material to make it, package it and transport it. But use the product’s marketing and branding design to tell us what it is and to effectively reach the broadest spread of your product’s potential market. Make it successful by telling us what it is: a brilliant and desirable product. Continue reading